Evergreen Assets Book

Evergreen Assets Book

13 Oct 2023

An Evergreen Content Marketing System

- from the bestselling author of Big Ideas... for Small Businesses.

Marketing Expert Help

This book says Content Marketing doesn’t work - at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).

Evergreen Assets Book Review


  • How a cow’s arse got John on primetime BBC TV.
  • Why the world’s worst website is still better than yours.
  • How to make £125,000 from a 27p fridge magnet.
  • Why you should abandon social media.
  • How a spelling mistake increased sales by 48%
  • The real reason that “no-one’s buying” from you.
  • How to get the Queen of England to endorse you.
  • That your customers are all busy, lazy, drunk, amnesiac idiots
  • What you ACTUALLY earn in an hour.
  • How to sell more (by selling less).


is a self-styled entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.

"This book has the capability to change your life, by changing your business, if you read it and take action. It deals with the key areas that need to be addressed for a business to thrive."

I have recently completed reading this book. I can honestly say that it brings the mechanics of running a business in its simpliest form. I gave this book a 5 star review because not only does it give you the 6 evergreen assets that all businesses need, it further explains how you can apply it to your business. John is completely honest about how he has applied these assets into his business. In additional to this, John has been so honest and open in this book to say that he doesn't have all the answers to all your business needs. However, he knows the correct books and experts like a good business coach cheshire that he can recommend you to pick their brains.

I’m already putting this stuff into practice and I’m definitely seeing the difference already. A very easy to read. The content is well laid out and presented in a practical manner, so it’s far more educational than many other books in this category.

Buy the book on Amazon

"I've only just started it but already loving the content, so much so I've bought another copy for a friend who's setting up his first online business."

Business Growth Consulting Advisory UK

Kieran Perry is a trusted business advisor and sales coach working in London, offering business coaching, sales training, executive mentoring, and management consultancy to clients across the UK and Ireland.

He has a proven track record of helping businesses of all sizes and industries achieve their goals. Kieran shares his insights and strategies for success through his blog and offers sales training courses to improve sales skills and techniques.

For those seeking business advisors, Kieran Perry is an excellent choice with online coaching and training sessions available. Follow him on Instagram to learn more about his services.

Meet Kieran


Business Advisor

Sales Training Course

His services include independent business advice, business coaching, sales training, executive mentoring and management consultancy to business owners, directors, start-ups and individuals across the UK and online. To read more on his business advice view his Blog for more business strategies, or see his Pricing, or Reviews . Follow Kieran on Instagram.