Evergreen Assets Book

Evergreen Assets Book

21 May 2023


- from the bestselling author of Big Ideas... for Small Businesses.

This book says Content Marketing doesn’t work - at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).



  • How a cow’s arse got John on primetime BBC TV.
  • Why the world’s worst website is still better than yours.
  • How to make £125,000 from a 27p fridge magnet.
  • Why you should abandon social media.
  • How a spelling mistake increased sales by 48%
  • The real reason that “no-one’s buying” from you.
  • How to get the Queen of England to endorse you.
  • That your customers are all busy, lazy, drunk, amnesiac idiots
  • What you ACTUALLY earn in an hour.
  • How to sell more (by selling less).


is a self-styled entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.

"This book has the capability to change your life, by changing your business, if you read it and take action. It deals with the key areas that need to be addressed for a business to thrive."

I have recently completed reading this book. I can honestly say that it brings the mechanics of running a business in its simpliest form. I gave this book a 5 star review because not only does it give you the 6 evergreen assets that all businesses need, it further explains how you can apply it to your business. John is completely honest about how he has applied these assets into his business. In additional to this, John has been so honest and open in this book to say that he doesn't have all the answers to all your business needs. However, he knows the correct books and experts like a good business coach that he can recommend you to pick their brains.

I’m already putting this stuff into practice and I’m definitely seeing the difference already. A very easy to read. The content is well laid out and presented in a practical manner, so it’s far more educational than many other books in this category.

Buy the book on Amazon

"I've only just started it but already loving the content, so much so I've bought another copy for a friend who's setting up his first online business."

Business Coaching UK

Kieran is a top business coach providing business coaching and sales mentoring to individuals and companies across the UK.

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About Kieran

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My services include independent business advice, business coaching, sales training, executive mentoring and management consultancy to business owners, directors, start-ups and individuals across the UK and online.. To get more business strategies, his pricing, or reviews follow Kieran on Instagram.