Business Coach and Mentor Ireland - Business Growth By Kieran Perry
07 Feb 2023
Why Is Good Branding so Important for Your Business Growth
Article By Kieran Perry Business Coach
We all recognise that famous logo; you know the one, the apple with the bite mark. And we instantly know the company it represents, what they do, their target consumers and their values. When it comes to brand awareness, that company with the apple logo clearly understands the importance of branding - and has it down to a fine art.
In today's crowded marketplace, branding is more important than ever. Done right, it helps your business stand out among the clamour of competitors. Branding creates trust, trust encourages brand loyalty and brand loyalty leads to sure-fire success.
What is Branding ?
It's a marketing practice that involves the creation of a company name, logo or design that uniquely belongs to and represents that company. It's your identity; it distinguishes your company, product or service from competitors and shows why you are the prime choice.
Many different elements are combined to create a single, exclusive professional profile, from advertising and promotional merchandise to logos, website design and tone of voice. Branding represents your business and how you'd like to be perceived.
Why is Branding So Important ?
At first glance, your branding should make a memorable impression on consumers and clients and tell them what to expect from your company. Your logo is arguably the most important element as it's the easiest to remember so it sticks in peoples' minds.
If you're just starting out, your branding is an impactful way to make yourself known to consumers. If you're established, it can boost brand awareness and drive new business to keep you at the top.
Strong branding demonstrates that your company is dependable, reputable and trustworthy. When consumers and clients have a positive impression of your company, it cements your reputation as a market leader and increases the value of your business.
I have 25 years' experience in sales, so I know the importance of powerful branding to business success. If you'd like to find out more, about business coaching.