The Chimp Paradox - Steve Peters

The Chimp Paradox - Steve Peters

12 Nov 2022

The Mind Management

Article by Kieran Perry - Business Coach Cheshire

November is a good month to review your confidence, success and happiness in life and business, get yourself ready for Christmas. Do you sabotage your own happiness and success or are you struggling to make sense of yourself or maybe your emotions sometimes dictate your life, the new book from Prof Steve Peters can help you make sense of all these questions and more this new paperback book is now available on Amazon.


Programme For Confidence, Success And Happiness 

The Chimp Paradox is an incredibly powerful mind management model that can help you become a happy, confident, healthier and more successful person. Prof Steve Peters explains the struggle that takes place within your mind and then shows how to apply this understanding to every area of your life so you can:

- Recognise how your mind is working
- Understand and manage your emotions and thoughts
- Manage yourself and become the person you would like to be

The Chimp Mind Management Model is based on scientific facts and principles, which have been simplified into a workable model for easy use. It will help you to develop yourself and give you the skills, for example, to remove anxiety, have confidence and choose your emotions. The book will do this by giving you an understanding of the way in which your mind works and how you can manage it. It will also help you to identify what is holding you back or preventing you from having a happier and more successful life.

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Each chapter explains different aspects of how you function and highlights key facts for you to understand. There are also exercises for you to work with. By undertaking these exercises, you will see immediate improvements in your daily living, and, over time, you will develop emotional skills and practical habits that will help you to become the person that you want to be and live the life that you want to live.


This book can be life changing. It describes how our mind works. There is one part of the brain that wants to think logically based on facts and perspectives the other part is the one that brings feelings in like anger, happiness, excitement. This is the chimp.

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The problem is the information is received by the chimp before it goes to the Human. Hence, managing the chimp is important. We can't control the chimp by willpower as it's 10x more powerful than human. This book gives us great tips to live with the chimp and manage it in our favour. Chimp is not always wrong.
We need to remove the gremlins/goblins that are rooted into our mind's computer and replace them with Autopilots.

There are some awesome thoughts on the concept of success, relationships, happiness, etc. The language is very simple. Overall, an amazing book to read!!!


Ever wondered why do we lost into unnecessary thoughts before a big presentation or while confronting someone?

If your answer is "Yes!", then surely to understand the WHY, you must read this book. The book talks about the details of how our brain works and how it reacts in different situations. It separates different segments of the brain to Human, Chimp and Computer and talks about how they are related, and how to overcome the stress and anxiety along with feel more confident.
I'm no psychiatric, but this book helps us to understand WHY I react in some situation and HOW we can easily calibrate our mind to make a relationship or situation better.


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My name is Kieran Perry, I am an experienced Business Coach, Sales Expert and Business Advisor.

I provide business advice, business coaching, sales training, executive mentoring and management consultancy to business owners, directors, start-ups and individuals across the UK and Online.

If you would like to read more like this checkout my blog

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I am also the author of the sales fix formula which is available on amazon

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There is a reason this book is a best seller, it deals with a very complex subject, a subject that has a major impact on the lives of everyone, and it make it something you can understand and work with.

This is not an easy book; it has a lot. to say and takes some sustained effort from you in working through it. This is not one of those change your life in five minutes books, but it can change your life over a longer period with new clever thinking and understanding.

Based on long experience the author has found a way to describe neurobiological brain functions in a way you can grasp and truly understand and appreciate. From the first chapter you can start to fully understand why you and the people around you act in the way they do. You will also learn what you can do to change your mind set and improve thinking long term.