The LinkedIn Book For Sales And Marketing - Scott Aaron

The LinkedIn Book For Sales And Marketing - Scott Aaron

18 Oct 2022

2023 Best LinkedIn Book For Sales And Marketing

My name is Kieran Perry a top business coach and sales expert based in the UK, and over the next 6 months I will be reviewing some must read business books and self-help guides I have enjoyed reading myself and recommending to clients and friends around the world.

As a successful entrepreneur and business expert I have used LinkedIn for years - but do we really know how to get the best from it in 2023.

Scott Aaron's new book - The LinkedIn Book for sales and marketing offers, simple strategies for Massive Success in this new 2nd edition version now available on Amazon.

Scott Aaron is an internationally acclaimed and award-winning online marketer and bestselling author, top podcaster and speaker. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically using the business social site LinkedIn.


People focused and result driven marketing expert, Scott strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.

"One of the best LinkedIn books of all time" - BookAuthority 

  • LinkedIn is proven to be 277% more effective for lead generation than Facebook.
  • On LinkedIn, you are allowed six times more connections than you are on Facebook. You get to have 30,000 connections on LinkedIn compared to only 5000 on Facebook.
  • The average income of someone on Facebook and Instagram is $30,000 per year or less, while the average income of someone on LinkedIn is $100,000 per year or more.
  • You have to look at the age demographics. The main age demographic for someone on Facebook and Instagram is 18-29 years old, while LinkedIn users tend to be 30-55 years old.

Recommended Sales Training Books 

If you are someone who really wants to up-level their business this year and forever, then you must use a platform that is built for networking with others, speaking to like-minded individuals and to others who are interested in an opportunity like yours.

The authors knowledge and passion for helping people grow business using LinkedIn are unparalleled, his clear skills and understanding of his market and integrity is a real short cut to success.

LinkedIn Usage Statistics

  • 49 million people use LinkedIn to search for jobs each week.
  • There are 6 people hired every minute on LinkedIn.
  • There was a 110% increase in confirmed hires year-over-year in Q2 FY22.
  • 57% of LinkedIn’s total traffic comes from mobile devices.
  • A company’s employees account for 30% of its total engagement


Kieran Perry the author of the top selling sales and marketing advice book The Sales Fix Formula

I enjoyed this book and if your market is professional and you're looking to develop your business and find more of the good leads, this book is for you! With top insights including client case studies, Scott shares his proven marketing process for growing your business authentically on LinkedIn. 


Strategic Planning and Leadership Development Consultant

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