Purple Cow - Seth Godin
24 Oct 2022
The Purple Cow Book Review
After recently finishing Seth Godin – Purple cow paperback book available on Amazon, the old ways of marketing maybe dead and being safe is now too risky in business.
Transform Your Business By Being Remarkable
In the Purple Cow, marketing guru Seth Godin urges everyone involved in creating designing or selling to think in new ways about their market and marketing. By adopting alternative approaches to your business, you and your company will survive to innovate another day.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Top Marketing Books
Purple Cow describes something phenomenal, something counterintuitive, exciting, and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Marketing Coaching
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
As a top business coach, I really enjoyed reading this book, and found lots of interesting case studies and new takeaway ideas throughout this edition like:
1. Remarkable isn’t always about changing the biggest machine in your factory. It can be the way you answer the phone, launch a new brand, or price a revision to your software. Getting in the habit of doing the “unsafe” thing every time you have the opportunity is the best way to learn to project – you get practice at seeing what’s working and what’s not – Stand Out.
2. If you could build a competitor that had costs that were 30 percent lower than yours, could you do it ? If you could, why don’t you?
3. References available upon request? Nonsense. Your references are you resume. A standard resume is nothing but an opportunity for a prospective employer to turn you down, A sheaf of over-the-top references, on the other hand, begs for a meeting.
Some recent reviews.
"Very good book for sales and marketing, good ideas and pills to transfer to small business. And above all, he insists throughout the book that you have to be different and creative. Recommended"
"This is an interesting book. Seth Godin's writing style is easy to read and he presents ideas that we knew but never really dwelt upon. Filled with examples, the book shows how to stand out in your business and become remarkable."
"A brilliant read from Seth Godin - encouraging marketers and product developers to innovate rather than to go with the old fashioned tried and tested."
It’s so easy in business to market your products to as many people as possible, but by marketing a unique and remarkable product to a small group of converts will give you much greater results than the mass market approach.
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Article By Kieran Perry