Business Coach for small businesses and start-ups - Manchester, Birmingham, London.

Business Coach for small businesses and start-ups - Manchester, Birmingham, London.

09 Mar 2021


Business Advice for small businesses and start-ups...

Kieran Perry - Business Advisor & Sales Expert

 

Take advantage of using social media

Your small business needs to use social media to stay relevant in today’s day and age. Just having a Facebook profile alone is no longer acceptable, if you want to maximize your social media marketing proficiency. Create profiles on multiple platforms as long as your target audience is active on those channels.

Define your marketing goals on social media

You can’t just blindly start posting content on social media without some sort of rhyme or reason. Before you do anything else, you need to identify your marketing goals.

Should your start up business use google adverts to market yourself

Google ads are perfect for a small business. That’s because Google Ads offers benefits that are specific to small businesses and help to find you new customers and orders.

You can target locally

As a small business, you may have a physical store that people need to visit in order for you to serve them. With Google Ads, you can target your ad to appear to people based within a specific geographic range. By advertising to people in your geographic location, and not in others, you are making sure your ads are reaching only the most relevant potential customers.

 

One tip for a start-up  is to keep revisiting your business plan

Once your business has been running for a while, it’s quite natural for your business plan to need updating. with the world constantly evolving, you need to keep evolving too.

Think about where you want to be next year, the number of employees you want, what kind of customers . It’s also important to keep revising the business plan in order to maintain the correct trajectory.

 

Keep aspiring, keep lifting your sights . if you want to grow, you have to have a clear goal in your mind, rather than just slogging away.

 

Another tip is to keep an eye on your expenditures

Making sure the finances add up is a major consideration for any business, remembering that as well as maximising turnover, it’s vital to maintain a tight grip on the outgoings too.

 

My name is Kieran Perry, I am an independent business advisor and sales expert, offering business coaching and sales mentoring. www.kieranperry.com