5 Ways To Adapt Your Business In 2021

5 Ways To Adapt Your Business In 2021

29 Mar 2021

5 Ways To Adapt Your Business In 2021

The past year has been a long and arduous one for everyone around the world but especially business owners. With the pressures of lockdowns, remote working and customers less willing to part with their money, it’s no surprise that businesses are looking ahead till the end of the COVID-19 pandemic and are trying to ready themselves to make the most of it when it comes.



For all businesses, the key way to grow is to find new clientele. However tempting it can be to jump straight back into trying to acquire new customers once the restrictions are lifted, it’s important to focus on your current customer base first.

UK Business Advisor and Sales Expert Kieran Perry explains: “Sell to your existing customers first – it is quicker, easier and more cost-effective. Salespeople who plan their day around prospecting are, by and large, successful salespeople. So, to make sales you need to find more customers, and that must be your number one priority. To create a profitable sales funnel or sales pitch, it is not about universal appeal. Instead, it’s all about highly targeted, filtered and specific appeal.”



The coming period is the perfect time to look internally at your business and ensure you’re in the best position to shine. A lot might be out of your control but something that you are able to achieve, regardless of the on-going pandemic, is improving your customer experience.


Another way is to use this time to retrain staff, so everyone is following best practice and reassess your marketing plan to ensure its up-to-date. Oftentimes, in the attempt to sell and bring in clients these things can be forgotten about or not thought of as top priority, however, by making sure they are all the best they can be you’ll be able to show potential customers who you are without having to tell them.



Each year the business landscape changes, and the pandemic has meant that since the beginning of 2020 the landscape has changed significantly more than usual. Because of this, becoming more flexible with your business plan is important and will allow you to make the most of any opportunities that are presented to you.




1. Upgrade your office space to welcome back staff

2. Focus on your current customers

3. Continue to improve business communications

4. Do what you can internally to shine

5. Become more flexible

These are just a few of the things you can do the adapt your business in the wake of the COVID-19 pandemic and be ready for the new landscape that all businesses will enter into.

The next year likely won’t be easy for a lot of businesses but putting yourself and your company in the best position to face it will give you a much-needed head start on the rest.


UK Business Coach

For those seeking business help and support, Kieran Perry is an excellent choice with business coaching and sales training sessions available in person, via the phone and online. Follow him on Instagram to learn more about his services.

Meet Kieran

Sales Expert

Business Coach London

Sales Training Courses

His services include independent business advice, business coaching, sales training, executive mentoring and management consultancy to business owners, directors, start-ups and individuals across the UK and online. To read more on his business advice view his Blog for more business strategies, or see his Pricing, or Reviews . Follow Kieran on Instagram.