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Questions to find the perfect customer

Article written by Kieran Perry - Business Advisor

What age group is my perfect customer?

Is my perfect customer trade, online or retail?

Is it a big volume customer I want, or one-off premium ones? (are you selling tins of beans for under £1 or are you selling one off bespoke kitchens at £10,000)

Do I have many different types of perfect customer? (if so you WILL need to define each type – and if this is the case you will firstly need to grade them and prioritise them accordingly before targeting them).

Find that perfect customer by researching companies online, asking for referrals from friends and colleagues, refining your potential email addresses, and posting on social media sites.

For business to business sales, connecting on LinkedIn can be key. Try sending a direct message to a new potential client to introduce your business and explain what you offer and how it could help them.

The Purpose of a Sales Funnel

You have to understand that the idea behind a sales funnel is to turn website traffic, contacts, and adverts into a system to separate people who are not interested, from the people who are. And when you identify people who are interested, you manage them effectively, to increase their demand for information and willingness to buy.

Your Sales Funnel Must Build Trust

It's all about building trust and you have to set up your sales funnel in such a way that you build stronger and stronger trust until finally, they're ready to trust you and buy the service or product you are offering. This trust can take the form of review pages, testimonials, customer examples, or case studies etc.

There are so many ways you can build trust and showcase your services or products, but unfortunately a lot people confuse building trust, with just repeating the same information over and over again. Try promoting your business to new potential clients by showcasing examples of your recent work, reviews, or testimonials and make sure to show examples early on to potential clients. 

In my experience all failing sales funnels have one thing in common, they give an incomplete picture to the buyer.

Reframing Mistakes as Opportunities

Nobody likes making mistakes. It’s no fun to be wrong. But every successful sales professional needs to get comfortable with it – and learn to see mistakes as opportunities.

What happens when you mess up? If you pay attention, you can learn something! Everything you learn now will help you with your next goal, and help you improve your offering.

When you make a mistake, take a deep breath, and ask “What can I learn from this?” Then, once you’ve identified it, use the lesson to create your next opportunity, and improve your offering.

Once you get in the habit of doing it, it’ll be easy.

If you would like more business advice from a business advisor contact Kieran direct HERE