How to sell online successfully |  Expert selling advice

How to sell online successfully | Expert selling advice

15 May 2020

Expert Selling Advice

A quick summary of what to do when thinking of starting a new business online.

By Kieran Perry

1. Fully decide on your Business Name to use as the website name and domain name etc – check no one else is using similar on google, ensure you like the name and will be proud of it when telling people – keep it simple. Get a Logo.

2. Buy the domain name the .com and versions – go to for example / etc and you can buy the domain yourself for about £10 a year – per name option.

3. Join and set up social media accounts on Facebook, LinkedIn, Instagram and Twitter for your business using your new name or a version very close to it if already being used on the social site– ensure you link back to your new website domain name i.e. Look at mine for example

4. Find a web designer but Get a price, timeframe and what they will do for you re getting a website built - all you need is a basic 3 or 4 page brochure style website including a contact form and blog option and maybe a shop option depending on the type of business you are starting.

5. Start to think about what to write / content for your website to tell people what you do – Your services and how you can help. What your USP's unique selling points of your business or offering!!

6. Write all your ideas and thoughts down on paper and get them out of your head, keep in a folder to review and think about when needed.

7. Start a business plan to record your progress and structure your idea and costings.


Ongoing Ways A Small Business Can Survive.

• Review your private and business cashflow to cover a minimum of 3 months. Prepare to have no work for a short time.

See what money / grants are available from your local council

or direct government investment. - watch daily BBC news reports around 5pm each day.

• Update current website by reviewing current text and adding more where needed.

• Look at improving your website SEO if needed for new services you may now offer.

• Ensure you have opened an account for all social media platforms – Twitter, Instagram, LinkedIn accounts etc – make sure you are posting to advise customers of your new opening hours, contact numbers, or any info now needed to be shared.

• Start following more people on Instagram, LinkedIn and Twitter.

• Update your Facebook page, ensure your website is listed and do posts about your business and how it can help.

• Improve your personal LinkedIn account adding new business links if needed.

• Add Blogs feature to your current website if you don’t already have this option – write and add at least one blog every few days.

• Sign up to Google analytics and add code to your website back office, this will help with SEO improvements and enable you to see where your website visitors come from, what key words they are searching. This can give you information for new ideas and products to offer.

• Work out your business USPs. – write them into your business website and social media content.

• Consider how you can offer your current business services online in the short term.

• Think about what other products or services you or your business can offer with your skills and resources.

• Work a few hours at a time – more effort put in over the next few weeks will pay off later.

• Plan one day at a time – ensuring you complete each task you set.


Business Advisor & Sales Consultant

My name is Kieran Perry, I am an independent business advisor and sales expert offering business coaching and sales mentoring.
I work with business owners, directors and individuals across the UK, providing structured and practical business advice and sales help, in person, and over the phone.

Call me on - 07912 846 492 or visit my main page HERE

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