Why do Small Businesses need Expert Sales Advice by Kieran Perry

Why do Small Businesses need Expert Sales Advice by Kieran Perry

03 Mar 2019


Business Sales Expert Manchester

"I can summarise what you should be doing - and provide you with a shortcut of how to get there."

According to joint research undertaken earlier this year, with over 1000 respondent’s, business owners are looking for help with:

• Cashflow and forecasting
• Getting new clients
• Managing Staff
• Keeping ahead of the competition
• Company expansion
• Sales
• Industry challenges

Three of these are related directly to growth – new clients, expansion and sales – 24 % planned to invest in marketing services.

It is reported that most business owners want to grow, get more clients & employ more people. They are also optimistic - 78 % foresee growth in the next 12 months and 54 % are looking to employ more people.


But, despite research in support of the benefits of mentoring - 67 % have not received any advice from a sales mentor or business coach.

Many business owners are “technicians” they went into business because they were really good at something – fixing air-conditioners, building decking, maintaining pools or cooking Italian meals – this does not automatically translate into being a good business owner – it is a different skillset and different knowledge is required, this is where a expert business coach or trainer can help, giving you an outsiders opinion and guidance to help get you where you want your business to be.

Working hands-on in the business doesn’t leave a lot of time to build a marketing plan, forecast, manage staff, develop customers or plan for next year and the future.

The process of mutual help and information swapping, plus giving your company a human name and face, will cement a bond between you and the customer. It will also mean that in future if something does go wrong, they have a known contact point with whom a personal relationship has been formed. It's easy to be angry with a faceless voice. It's difficult to be hostile to a known face and name.

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There are of course other ways you can put a human face on your business. A newsletter is simple - photographs and biographies of staff; reports on customer successes; news of new lines. Send it as email and its cost will be negligible - its benefits priceless. If you don't have time to do it yourself, bring in outside help to do it for you.

To sum up, your aims should be:

  1. Give your company a human face.
  2. Build one-to-one customer/company relationships.
  3. Make repetitive checks on service levels.
  4. Build multiple channels of reciprocal communication.
  5. Make sure your back office staff realise that everybody's wages are paid by the customer.
  6. Make sure all staff are aware of their responsibility for the company's reputation.

Performance Coach and Advisor Birmingham

Kieran Perry is a top business consultant and sales mentor offering business coaching and sales training to individuals and companies across the UK.

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His services include independent business advice, business coaching, sales training, executive mentoring and management consultancy to business owners, directors, start-ups and individuals across the UK and online. To read more on his business advice view his Blog for more business strategies, or see his Pricing, or Reviews . Follow Kieran on Instagram.