10 Reasons Why Your Brand Needs to be on LinkedIn
17 Sep 2018
Why You Need To Be On LinkedIn
LinkedIn UK and across the world can be a very powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. While LinkedIn is an important marketing platform for all businesses, it can be one of the best resources for business to business companies.
Below is my top 10 summary of How and Why you should be using LinkedIn better for your social marketing strategy - however new or established your business is.
1.
According to Industry reports, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers.
While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the of their listed to just 30% who said Facebook was the most important).
LinkedIn is even more important to sales and marketing than Facebook.
2. LinkedIn is the 3rd most used social platform among business owners.
According to recent reports, LinkedIn is the third most commonly used social network for business owners. With 62% of business owners reporting that they use the platform
3. Statistics suggest LinkedIn may be most effective platform for product launches.
Are you still relying on traditional press releases to get the word out about new products?
Social media – and LinkedIn in particular – has had an enormous impact on how we distribute product news and information to media, bloggers and consumers. According to polling, LinkedIn is now the #1 platform used for product launches among B2B businesses. A whopping 81% of B2B businesses say they use LinkedIn for launches, compared to 71% who use Twitter and just 54% who use Facebook.
4. LinkedIn is one of the most effective ways to recruit new talent.
While job boards and career websites have typically been among the top channels for finding qualified job applicants, the use of social professional networking sites for recruiting has exploded over the past 4 years. According to LinkedIn’s own research, these sites (one of which is LinkedIn) have seen a 73% increase in job recruitment usage, compared to a 15% increase for internet job boards and a 16% decrease for staffing agencies.
5. Some research suggests LinkedIn may be the most effective platform for lead generation.
2012 research by Hubspot found that LinkedIn referral traffic had the highest visitor-to-lead conversion rate among social networking sites; higher even than Facebook or Twitter. They found that LinkedIn had average conversion rates of 2.74%, compared to Facebook’s .77% and Twitter’s .69.
6.
LinkedIn is the ideal network for establishing thought leadership.
As a key channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry. LinkedIn groups allow you to position yourself as a trusted influencer or expert in your niche, and recommendations and endorsements can go a long way to solidifying your reputation as a trusted entity in your field.
7.
LinkedIn can improve professional face-to-face relationships.
We know that LinkedIn helps businesses establish and nurture important online relationships. However, research suggests it can also help solidify in-person connections. According to this infographic, 44% of LinkedIn users establish better face-to-face relationships through their use of the platform.
8. LinkedIn gives your brand increased search visibility.
A properly optimized LinkedIn profile and company page increases your chances of ranking in Google search, giving you more valuable real estate in the search engine results. To ensure you’re ranking in search, make sure you:
Are using relevant keywords in your personal bio and page description
Use descriptive wording in your job title and company name
Complete all fields in your profile and company description
Include links to your website and blog in your profile, description and posts
9. LinkedIn posts have the potential to reach all your page followers.
Unlike Facebook, LinkedIn has no filtered feed. When you post an update to your LinkedIn company page, it appears in your followers’ feeds, regardless of how often they have interacted with your posts in the past.
This means that all your efforts to build your page are rewarded with a captive audience; and aren’t hindered or filtered by an algorithm.
This doesn’t mean, however, that all your followers will be on the platform when you post. For this reason, it’s important that you post regularly to maximize your reach. According to LinkedIn, businesses should expect to post 20x per month to reach approximately 60% of their audience.
10. LinkedIn is the most effective social media platform for content distribution.
A recent study found that 94% of B2B marketers use LinkedIn to distribute their content. The study also revealed that marketers cited LinkedIn as being the most effective channel for content distribution, ranking ahead of Twitter, Facebook and Google+.
One of the most valuable things my clients gain from hiring me is time. They are able to focus on other aspects of their business while I build their brand using my 25 years of sales experience. I can do the same for your business.
LinkedIn Expert Coach
Kieran Perry is a top business consultant and sales mentor offering business coaching and sales training to individuals and companies across the UK.
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I hope I have given you some useful tips on how to use LinkedIn better and how worthwhile it can be for your business. Using it to make new connections, attract clients and employees and to distribute your valuable content all make LinkedIn an invaluable addition to your marketing strategy for the foreseeable future.
https://uk.linkedin.com/in/kieran-perry-uk