Top Sales Training Tips from UK Sales Expert

Top Sales Training Tips from UK Sales Expert

21 Jan 2017

Sales can be hard and a tough nut to crack — some people seem to get it, while others always lag behind, struggling to keep their numbers up. And teaching it to a newbie? It can feel practically impossible. Worn-out cliches and advice about sizing up the situation, or looking for new opener don't always get you very far.

Why Does Sales Coaching Work

In today's competitive business environment, small businesses need every advantage they can get to stay ahead. One of the best ways to give your sales staff an edge is through sales coaching. Sales coaching is the process of providing guidance and support to your sales team to help them improve their skills and achieve their goals. Here are five reasons why sales coaching is good for your sales staff in a small business.

Improves Performance And Results

One of the main benefits of sales coaching is that it can help improve the performance and results of your sales staff. Coaching helps sales reps develop better selling skills, techniques, and strategies, which can lead to increased sales and revenue. When sales reps receive regular feedback and support, they are better able to identify areas where they can improve and take the necessary steps to enhance their performance.

Boosts Confidence And Motivation

Sales coaching can also help boost the confidence and motivation of your sales staff. When sales reps receive positive feedback and support, they feel more confident in their abilities and are more motivated to achieve their goals. Coaching also helps sales reps develop a growth mindset, where they see challenges as opportunities to learn and improve, rather than as roadblocks.

Builds Better Relationships With Customers

Effective sales coaching can help your sales staff build better relationships with customers. By learning how to ask the right questions, actively listen, and understand customers' needs and pain points, sales reps can better position themselves as trusted advisors and partners, rather than just salespeople. This can lead to more loyal customers, repeat business, and positive word-of-mouth referrals.

A Sales Coach Creates A Culture Of Continuous Improvement

Sales coaching can also help create a culture of continuous improvement within your small business. When sales reps see that their managers are invested in their development and success, they are more likely to take ownership of their own growth and development. This can lead to a more engaged and motivated sales team, which is more likely to take risks, innovate, and find new ways to drive revenue.

Sales Coaching Helps Retain Top Talent

Finally, sales coaching can help you retain your top sales talent. When sales reps feel valued and supported, they are more likely to stay with your small business for the long term. In fact, a recent study found that companies that invest in coaching have a 27% higher retention rate than those that don't. By retaining your top sales talent, you can save time and money on recruiting and training new employees, and ensure that you have a team of experienced and knowledgeable sales reps to drive your business forward.

In conclusion,

Sales Coaching Is An Essential Tool For Small Businesses

that want to stay competitive and drive revenue growth. By investing in your sales staff's development and providing regular feedback and support, you can improve their performance and results, boost their confidence and motivation, build better relationships with customers, create a culture of continuous improvement, and retain your top talent. Whether you hire a professional coach or provide coaching in-house, the benefits of sales coaching are clear, and can help your small business achieve greater success and profitability.

"That's why I can offer you a bespoke training session for one sales person or for your total sales team."

So here's 3 of my best pieces of advice about designing that killer sales training initiative: 

Training Sales Reps

People (and especially salespeople) have a known tendency to see and hear what they want to, not what's really there. That's called "selective attention."  retraining this is a real and important thing to consider during sales training. 

Does Sales Coaching Work? Yes.

What do concert pianists, Olympic sprinters, and Broadway actors all have in common? Besides loads of talent, I mean Coaches. Even people who are at the top of their game benefit from having someone they trust give them some pointers, or just keep them on the right track. Salespeople can have a tendency to think they don't need any help, but even just planning a sales call with a trainer or coach can go a long way. 

Design Sales Training The Right Way

You can have sales training delivered in many ways, but the key is to understand what the end goal is. I work back from the end goal and plan and design what works for each company.

Beware many companies offering out-of-the-box sales training programs. (Everyone's unique, everyone's special.) as there is not one sales training program that can cover every company's training plans.

Sales Training Courses Online

Kieran Perry is a trusted business advisor and sales coach working in London, offering business coaching, sales training, executive mentoring, and management consultancy to clients across the UK and Ireland.

He has a proven track record of helping businesses of all sizes and industries achieve their goals. Kieran shares his insights and strategies for success through his blog and offers sales training courses to improve sales skills and techniques.

For those seeking business advisors, Kieran Perry is an excellent choice with online coaching and training sessions available. Follow him on Instagram to learn more about his services.

Meet Kieran


Business Advisors Near Me

Sales Training Course

His services include independent business advice, business coaching, sales training, executive mentoring and management consultancy to business owners, directors, start-ups and individuals across the UK and online. To read more on his business advice view his Blog for more business strategies, or see his Pricing, or Reviews . Follow Kieran on Instagram.