My Story

Business Adviser | Sales Expert | Sales Training

I have successfully launched and developed businesses in many different industries including Manufacturing, Retail, Construction, Food & Drink, SAAS, Logistics, Giftware and Technology, working with Trade, Wholesale and Service sectors, as well as managed a turnover of £60 million for a world leading Germany manufacturer - but what I enjoy the most is now sharing all my business knowledge and sales strategies - and seeing it bring success to other people.

I have a wide breadth of sales, management and marketing experience working for key brands including: Waterford Crystal, Hormann, Emma Bridgewater, Wedgewood, Lifetime Brands, Bushnell, Pierre Cardin, Claudia Bradby, e-cloth, Peter Sidwell, and Votivo.

"I have a proven track record in helping business of all sizes, from start ups to established companies grow."

Kieran Perry - Sales Mentor

My 25 years of working in all manner of sales and senior management roles, from sales manager, to director, and head of sales, plus private business owner, and now as a self employed consultant and Leader of the Institute of Sales Management enables me to advise other businesses how to grow sales and develop their business in the right direction.

I’m often asked what is my ‘background’, how does it qualify me to do what I do – and how do I help my clients achieve the results they want, so here is my story……

Kieran Perry - Sales Expert

First I learnt how people buy….

After qualifying in Business Management at the age of 18, I then joined the family business. My father had worked very hard to build up a reputable consumer electronics and gift business with a turnover of £10 million, and I was inspired and proud of what he had achieved.

Soon I was attending buying meetings with Argos, John Lewis, Makro, Tesco and the Co-Op, so I learnt very quickly what was required by a buyer, and how to successfully sell vast quantities of consumer goods.

That wasn’t actually where I cut my teeth selling though , it was at the age of 15 walking the streets, knocking on doors, selling double glazing, that I experienced the first buzz of closing a sale, I mastered my craft very quickly and soon began walking away with over £1000 a week and that was over 25 years ago.

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Then I learnt the very harsh lesson of how important sales really are…..

I took the training I’d learnt from my father's business and moved up the sales ladder, into print management, then to work for Edinburgh Crystal, and then on to Sales Manager for a highly successful retail brand Emma Bridgewater – and it was at this time I witnessed my father’s business go into liquidation.

One of the main reason's the company failed was because he didn’t have a strong enough sales team in place - I wish I knew then what I do now, as it could have all been avoided. Through my family's own personal loss, I learnt the very harsh lesson that without sales, a strong and motivated sales team or a carefully structured sales and marketing strategy, you will always be at great risk of failure.

This experience has made me strive to be the best when it came to selling.

Following on from that I spent 20 years climbing the ladder and perfecting my skills, but not without its struggles……. I have been head hunted throughout my career due to my track record in selling, sales management, marketing and my people relationship skills. This has led me into many different industries and many different types of products and services including, FMCG, precious metals, homewares, gifts and jewellery, industrial products, food and logistics. In every role and company I managed to overcome each unique set of sales problems ensuring there was always sales growth, it has been really tough at times and the constant ongoing level of expectation did nearly make me want to give up selling....

 

Then finally I discovered my sales methodology.

When I joined a large German manufacturer and world leader in its field, managing a sales turnover of £60 million, and running a direct team of 12 areas sales managers and project sales managers, I discovered that managing sales at that level was not fully about selling, but in fact it was much more about problem solving, relationship building and staff motivation. 

 

This is where my “Sales Fix Formula" began....

As I witnessed the business environment shift in the face of continual change, I recognised that when marketing and selling, the use of inventive problem solving techniques was increasingly important in maintaining the growth of a business. It became very apparent to me that it is how problems are perceived, pursued, and solved that makes all the difference,  and so here began the research, design and development of my problem solving “Sales Fix Formula".

I now share this formula with others as part of my business coaching, sales mentoring and product expert consultancy.

I now enjoy helping others achieve good business practice and  fantastic sales and management results, whether it is a traditional family owned business that needs sales training, or a brand new online start up business that needs one to one sales coaching. I am driven to helping companies and sales people reach their goals.

 

My 25 years of experience and understanding what a top professional buyer needs, combined with my vast breadth of sales, product and business knowledge in many diverse sectors and roles, now enables me to provide clients with my unique product, sales and management help – which equips them with a simple formula that allows their sales and business to perform beyond expectation. 

 

"Having travelled to many countries, visiting manufacturers, buyers, distribution centres and clients I can offer my clients knowledge on International business practice too."

 

What are my outside interests?

I am married with one son, and enjoy travelling with my family, swimming at the weekends, and I always enjoy working on my own online service business when I am not helping others.

 

Please get in touch and let me know how I can help you ……

My direct mobile number is: 07912 846492 or send me an email via my contact page 

 

"I am inspired by the companies and people I work with." 

Recent Review:

Mike Williams - Director of Luxury Food Brand
"I spoke in detail with Kieran about my company's requirements and he designed a 2 day sales training event in my office. I found Kieran to be extremely likeable and I was impressed with his extensive knowledge of sales, including wholesale and retail sales. Kieran provided literature to refer to and other documentation that will allow us to have the confidence to sell in the correct manner, using his "Sales Fix formula". I would recommend Kieran to any company."